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Art Marketing Secrets in New Book Reveal
Simple Left-Brained Business Tactics
for Right-Brained Artists

Fort Worth 15 and Artspace111 Host Book Signing and Benefit

Fort Worth, Texas—Let’s say you’re an artist (or a special friend of an artist).  You’re making art and making art and suddenly realize that you don’t have room to store any more of your art. It dawns on you that artists are not only supposed to make art, but also to sell art. At least that’s the theory. But you can come up with any number of excuses as to why you’re not promoting your art and now you have a house and studio overflowing with unsold art. If this sounds familiar, Alyson B. Stanfield’s new book, I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion, is for you.

Author Alyson B. Stanfield, an internationally recognized art-marketing consultant, will be in Fort Worth for a studio tour, book signing, and benefit. The event, which is open to the public and especially to all working artists and their friends,  will be among the opening events at Artspace111 during Spring Gallery Night on Saturday, March 29, from 2 to 4 p.m., at 111 Hampton Street, Fort Worth.  Ms. Stanfield’s tour and book signing is sponsored by Fort Worth 15 and Artspace111.

Whether you’re (or your special artist friend) a sculptor, painter, metalsmith, glass artist, fiber artist, or woodworker, I’d Rather Be in the Studio! teaches you how to take advantage of traditional self-promotion techniques, as well as how to expand into Internet marketing.

The founder of ArtBizCoach.com, Ms. Stanfield has helped thousands of artists develop their careers through her online classes, publications, workshops, and free weekly Art Marketing Action newsletter—all available at http://www.artbizcoach.com. She used the self-promotion tools she describes in the book to launch her art-marketing consulting business and Web site in 2002. Prior to that, she counseled artists informally throughout her ten years as an art museum curator and educator, including positions at the Oklahoma City Museum of Art and the Fred Jones Jr. Museum of Art in Norman. Ms. Stanfield’s undergraduate and graduate degrees are in art history although she started as a painting major. Graduate studies were conducted at University of Texas at Austin.  Additional business experience, presented in the networking and following up chapters in the book, are direct results of her political work in the U.S. Senate.  

The book is $24.95 and includes links to documents that can be downloaded and reused for any art-marketing plan. To read more details and to order a copy of I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self Promotion, visit http://www.idratherbeinthestudio.com.

Benefiting Emergency Artists’ Support League
Ten dollars from the sale of every book at the book signing event will benefit the Emergency Artists’ Support League (EASL) which provides financial assistance for North Texas visual artists and arts professionals in dire temporary distress because of an unforeseen medical emergency or other catastrophic event. Because it is sometimes difficult for applicants to admit that they are in financial distress and need immediate help, confidentiality is of paramount importance.  EASL represents DFW as one of the many U.S. nonprofit groups and foundations providing rapid-response aid programs for artists in need.

Fort Worth 15
Fort Worth 15 is a group of artists whose artistic work and life is based in Fort Worth.  The focus is to develop venues to explore the visual arts experience created by a variety of aesthetically diverse styles in contemporary art while showcasing the visions, talents, imaginations and accomplishments of these locally and nationally recognized artists for the benefit of art lovers, collectors, and critics.

Participating Fort Worth 15 artists are Carol Blais, Rachel Cristol, Carole Harston, Suzanne Hemphill, Sheila Hill,  Mildred Hogan, Jane Irwin, De Bob Jacob, Sunnie LeBlanc, Marion Lester, Rose Marie Mercado (director), Annette Parks, Judy Pelt, Barbara Strasser, Beverly Stringer, Soon Y Warren, and Mary Ann White.

Artspace 111
Since its inception in 1980, Artspace111 has evolved into a dynamic contemporary art gallery located on the outskirts of downtown Fort Worth. The gallery is dedicated to making contemporary art approachable to individuals of all ages. Artspace111 focuses on emerging and mid-career Texas artists working in a variety of media. In addition to monthly exhibitions, artists working studios add to the unique appeal of the gallery. Open Tuesday through Saturday, 10 to 5 p.m., Artspace111 is home to six active artists: Daniel Blagg, Dennis Blagg, John Hartley, Nancy Lamb, Leslie Lanzotti, and Jo Ann Mulroy.  Margery Grella is gallery owner and director.  Taylor McDaniel is gallery events coordinator.  
   

— END —

I’d Rather Be in the Studio!
The Artist’s No-Excuse Guide to Self-Promotion
by Alyson B. Stanfield

ISBN 978-0-9742725-8-0     
264 pages printed on 100% recycled paper
Trade Soft Cover
$24.95 U.S.
Published by Pentas Press
Publication date: February 3, 2008

For photos, articles, and more information visit the media room at http://www.idratherbeinthestudio.com or contact the author at alyson@artbizcoach.com or 303.273.5904.

 

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